Happy Friday guys! So, I didn’t intend to do a Down to Biz post on a Friday—no one wants to get down to business right before the weekend starts—but this one is fun, I promise. It’s a calligraphy class taught by the lovely Molly Jacques (who I actually wrote my very first feature about on SMP!). She’s such a darling person and she’s got the prettiest lettering around. Last month, she announced that she was offering an online class on Skillshare, The Art of Modern Calligraphy. It’s a crash course in modern calligraphy covering the basic tools and knowledge of modern, pointed pen calligraphy and you’ll learn how to create a unique alphabet of your own.
Having taken a couple of calligraphy classes before, I’m so excited for a little refresher and can’t wait to start the course. If you’re interested, use this link, you’ll receive $10 OFF and in turn, I’ll get credit for another course. It’s a win-win! Have a beautiful weekend everyone! xo
Blogettes, you’re going to love this new series, Down to Biz! It was inspired by this Pinterest board, where I keep handy biz and blogging tips. I’m going to explore some of the resources, tips and tricks that have helped me along the way, starting today with The B Bar. You’re going to want to belly up to this bar for at least a night or two, the hangover will be so worth it! All kidding aside, this is SUCH a great resource for bloggers and biz owners and no wonder, it was co-founded by two very talented blogettes and successful business women that I adore, Meg Biram and Victoria McGinley. Take a peek at some of my favorite ‘cocktails’ below (they’re clickable!). Wishing you all a productive hump day! xo
Morning, darlings! Did you notice our gorg new makeover?! I was planning on launching the new site at the start of next week but I just couldn’t wait any longer. A couple of months ago I decided that I wanted to make the switch to WordPress. After using it for SMP over the last few months, I’ve found that it’s super user friendly and much cleaner. Eventually, I would love to create a completely custom site for Yours Truly but for now I went with a basic theme from Bluchic and customized on top of that.
My #1 goal was to create an easy to use navigation bar with drop down menus so that y’all can peruse the site easier and also to manage the expanding topics I’m writing about. I’ll be playing around with the little details but for now I’m happy with the new look. Oh, and if you have a full time job like moi and your blog is a part-time gig, using a theme is the way to go! It’s so so easy, and quick. You’ll have to put in a few good hours of work and know a tad bit of coding to customize it but if your passionate about giving your blog or website a pretty place to live, then it’s totally worth it.
Take a peek around, I would really love to hear what you guys think! I never officially celebrated my recent 3 year blogiversary, but for those of you who’ve been reading along, I’m so appreciative, thank you!
Stay tuned for cocktail recipe later today… I’m kicking off the weekend with a little something I call the Cococabana!
Along with my morning coffee and checking email, Pinterest is a daily must to kick start my day. From Wedding Invitations and DIY to Deliciousness and Fashion, this is quite possibly the most efficient and aesthetically pleasing way I’ve been able to keep track of my favorite sightings. Check out my boards and please leave a comment below with a link to yours if you’re already on Pinterest, I’d love to see what’s inspiring you!
For just about any type of business in today’s world, social media marketing and networking is crucial to getting the exposure you need to succeed. I only began my journey with Yours Truly about 8 months ago and I’ve learned that it can all be very exciting. However, without the right approach, tools and planning, you won’t really get too far, especially starting a brand new business. I am constantly brainstorming new ways to promote myself online through social media. Here are some ways that I utilize social media.
1. Follow or subscribe to blogs and publications. You need to know what’s out there in your industry. What are the trends? What are other people blogging about and why? What posts are people commenting on the most? Most importantly, read the comments and leave comments of your own with a link to your blog or website. Also, check out the bloggers links or what I call daily reads, to find blogs that they enjoy reading. It’s essential that you educate yourself in this area.
2. Start a blog and/or website. You don’t have be a good writer to be a blogger. Most blogs I read are casual and very personal but they still have a good reader-base. It also helps to be excited about what you’re doing! If you don’t have a website yet like me but have purchased a domain name such as http://www.yourstrulypaper.com, you can set-up forwarding to another site such as your blog. So you don’t have to use a blogspot address on your fancy business cards.
3. Link your blog to social media. Link to your Facebook page, Twitter account, Linked In and other social media that you use. And be efficient with these marketing channels. I recently found a study that identifies the days and hours users are most active on the Facebook. Utilizing Facebook and your blog at the right time can help your posts perform better.
4. Sell your products or services online. Do you make handmade goodies? Try Etsy.com. I use the site to sell my custom address stamps. If you sell a service, share the outcome of that service on your blog, Facebook page or tweet about it. Check out this Biz Ladies post: How to sell your products on your blog for more advice on this. I highly recommend Biz Ladies, an online resource from Design Sponge that covers a variety of topics to help you run a successful business.
5. Use bookmarking sites. Collect inspiration, products, resources and share it with others. Popular bookmarking sites include Pinterest (my personal favorite), Delicious, Digg, Stumble Upon and Reddit.
6. Utilize video and image sharing sites. I use You Tube, Flickr and Picasa.
These are just the basics but I hope it will help anyone who is starting a new business of their own. What are some creative ways that you use social media?
*Photo by Nicki Pasqualone of Vitalic Photography via House of Turquoise